The Aesthetic of Sleekness
I hope we're near the end of the era of the aesthetic of sleekness. Everything these days is designed to be sleek, simple, smooth. Everything is frictionless, characterless, blank, boring, nothing. When, one day, we look back at the aesthetic of this era, when it has become quaint, even retro, how will it look to us? What will it signify? What kind of vision of the future did it portend? Nowadays, there are two overriding aesthetics, especially radiating out of the tech world: infantilization and sleekness. (You see the infantilization in, for instance, the colorful font of Alphabet, the parent company of Google, and in many other places.) I see them as two sides of the same coin. The implication is clear: you, the consumers, are children- innocent, simple idiots. We, your tech oligarchs, are inscrutable, mysterious, awesome, opaque, dark, very slightly menacing. Occasionally gray or silver or white, but mostly jet black...